Audience Research

Audience Research

NME magazine is an indie rock magazine for young people in the UK. It's target audience is aged 16-24 as stated on their website 'intensely engaged audience of 16-24 year olds'.

According to their website, 66% of their audience is male with only 34% female. 

Stereotypical Target Audience: 

Gender: Male

Age: 16-24

Ethnicity: White British

Interests: Music, photography, piercings, tattoos, gigs, smoking, twitter, festivals, tumblr, instagram and instruments. 

Dress sense: Shorts, jeans, baggy t-shirts, band t-shirts of indie rock bands, dyed hair, glasses, denim shirts/jackets, backpack, natural look.

How often they listen to music: They like to go to festivals and they like the sound of guitar based music. 

What magazines they would read: They would be interested in magazines focused on current artists such as Arctic Monkeys etc. they would buy magazines such as Q or NME Magazine. 

My Target Audience:

Name: Tom

Age: 16

Lives in: London

Work Status: Student and works part time

Ethnicity: White British

Magazines you buy: NME, Q and Kerrang

Favourite Bands: Paramore, Arctic Monkeys, Radiohead, Foster the People and The Strokes.

 

Attractions to the front cover of the magazine: The colours, fonts and images. 

Interests: I like to play the bass guitar with my band, write and listen to music, go out with my friends, cycle, do drawings, go to festivals, read magazines and photography.

How often you listen to music: Everyday as much as I can.

Dress sense: Black jeans, scarfs, long hair/slightly curly, natural look, shirts and band t-shirts.