Star Image - Britney Spears

Britney Spears

Britney Jean Spears was born December 2, 1981. She is an American recording artist and entertainer. 

She has worked in many genres such as dance-pop, electropop and pop. 

This is Britney Spears when she was a young girl. We can see her sweet and innocent image has substantially changed as Britney developed into a teenager. As her fame progressed from her hit single 'Hit me baby one more time' Britney began to realise what she should do to attract a wider audience. This led to her changing her style from a young innocent girl trying to make it in the music industry to a seductive young woman looking to attract a different audience and make more album sales. 

 Britney's costumes had a rapid change as she began to wear more revealing outfits which show off half of her body in order to catch the eye of the male audience. The images released of her in her underwear also gathered a wider audience as men are the targets of her videos as she's matured because she clearly finds it easy to act in a sexual and provocative manner on camera. It appears to come naturally to Britney as she has been doing it for many years now.

As Britney Spears had her children, her image changed again to a more motherly figure otherwise she would have made a bad reputation for herself and would have lost her female audience. Over the last few years Britney Spears went in and out of rehab as she dabbled in drugs after having had such a successful career. The fame and money meant she could have anything she wanted which is why she was not really happy. This led to her shaving all her hair off which was a complete change and also made her lose a lot of her audience as she was being judged for her behaviour. 

Some examples of Britney Spears' music videos are:

In this video we can see Britney with her in pony tails to exemplify her innocence and her age. There is also the image of her dancing more sexually and she has her stomach on show which could be seen as her trying to be like other female artists which very popular in order to be a success herself. She is shown to be performing in her video and there are many close-ups of the artist throughout the video to draw attention to her and make the record company sell more albums as the audience will have a stronger connection to Britney through these close-ups. The setting being in a school highlights her age, as well as the school uniform. Britney Spears has developed as an artist since her first video to now because of the audience she is trying to appeal to. She turned into a more sexual artist through changing her style of clothing, hair and puts a lot more makeup on now.