Rihanna - 'Distubia' Analysis - Vernallis

Disturbia - Rihanna

Vernallis' opinion is that the lip syncing is one of the most crucial things because the purpose of the video is to sell the song, and more importantly advertise the artist. Here we can see a close up of Rihanna which is selling the artist as she is the main focus of the entire video. Also, the close up allows the audience to engage with her and enjoy the song more if they can see the visual of her singing it.

This video immediately echoes Vernallis' theory of editing to the beat as we can see in the opening of the music video. This creates more of an attraction to the song and the video because it is likely to look a lot better to an audience if the video is edited to the beat of the song.

Furthermore, Vernallis stated that the artist in the music video is constantly on camera, with extras being placed into the background so the focus is still on the star of the video. In this video we can see Rihanna as the main artist as she is pretty much the only person shown throughout the entire video, however there is the part where she is singing to the manakin and this is the point where she still remains the main focus. The staging is set up in the performance part of the video in such a way that still makes us focus our attention on Rihanna.