Conventions
Camera Movement: (Illusion of speed)
- Pans
- Handheld
- Whip pan
- Crane shots
- Tilts
- Tracking
- Circling
- Fast
Editing:
- Fades
- Jump cuts
- Wipes
- Dissolves
- Narrative continuity is avoided
- Cut to the beat
- Fast pace/montage editing
Camera Shots:
- Close ups of the artists face
- Extreme close ups of mouth and eyes
- Close ups of instruments
- Mid shots of singers
- Long shots of whole group
Mise-en-scene: Overall concept/colour scheme
- Unusual costumes (colourful)
- Unusual props
- Cars
- Hair
- Expressive lighting
- Multiple locations - linked to the genre
Sound:
- Song is usually foregrounded but not always
- Occasional diegetic sound
Other:
- Voyeurism
- Incongruous elements
- Iconography
- Intertextuality
- Climbing in and out of the screen
Special Effects
Types of Videos
- Narrative
- Performance
- Concept
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