Carol Vernallis' Theory

Vernallis' Theory

Vernallis' theory centres around 4 key concepts whcih all relate to the construction of a music video. 

Narrative:

Vernallis says that the video is a visual response to the music. She also believes there may not always be a clear resolution at the end. Another opinion of hers is that the structure of the video may appear disjointed. 

Editing:

She thinks that the editing may match the musical phrases or the beat, also she says that the video may break the rules of continuity editing. This could be used with jump cuts, breaks of the 180 degree rule and extreme changes in pace. 

Camera Movement and framing:

Vernallis believes that extreme shots are very common as well as close-ups and establishing shots as they show the different extremes of the video. The camera may move on the lyrics or move in time with the music. 

Diegesis:

The diegesis may be revealed quite slowly and actions are not necessarily completed. Vernallis says that there may be gaps in the audiences understanding of the diegesis and there may be many repetitions.