Music Video Draft Feedback

Feedback

Some of the feedback I was given on my music video draft included:

• Change the version of the soundtrack so it does not cut off at the end.
• Use more effects
• I like the dream idea however maybe have it appear more throughout the video as opposed to just once.

Here are some screenshots of feedback from my peers, most of which I took on board when making my final draft. 

Magazine Advert Drafts with feedback

Magazine Advert Drafts with feedback

Feedback:

• A different image would be better
• The background is very dark and doesn't match the digipak
• Make the writing smaller and in line with each other
• Space out the writing evenly

Feedback:

• The writing is too big
• The artists name and name of the song is not in line
• The website should be at the bottom
• The reviews would look better next to each other
• Add the record label logo

Feedback on Digipak

After I received my feedback, I was told to take off the lyrics as I have a lot of writing altogether and also to change the font of the message to the fans by making it look less chunky and more personal. 

                                                                                    I was told that the digipak is nice because the theme is constant that runs through it and the guitar suits the indie rock genre. Also, writing a message to the fans was a good idea as it gave a nice touch to finish off in order to connect with the audience.

Magazine Advert

A Magazine Advert needs to include:

Artist name
Album title
Out now
Star ratings with publication name
Quote from publication
Artist website/facebook
Available now
Parental Advisory
Record label logo

Storyboard

Storyboard

Production Company & Logo

Production Company & Logo

I have chosen to use 'Domino' as my production company as they produce music by indie rock and indie pop bands including Arctic Monkeys. Their first UK Number 1 was Arctic Monkeys' "I Bet You Look Good On The Dancefloor". 

I think this company would suit my song because they have already produced songs of the same genre and from the same band. 

Copyright Email

Copyright Email 

Digipak Covers

Digipack Covers

I have researched different types of Digipaks and chosen a few that I think are similar to the kind of Digipak I intend on creating.

I like this example of a back cover as it has incorporated an image of the band performing. It has also included quotes about the songs as well as a background of the album in order to attract an audience before they hear the songs. I really like the lighting on this cover which you can see has been changed through the editing process. I think this is really effective as it catches your eye and gives you all the information you need about the album.

This Digipak is a good example of one which I would create as it has the main artist on the front cover with his guitar, very similar to mine and I like the idea of having photos of people from the video on one cover. In my video this could be images of the girl to further represent his obsession with her. I don't like the font used on this album as it is not clear to read which takes away the attraction from the cover.

I really like the shadows and reflection used on this album cover. It's as if he's looking back at himself. I think the colours are a little bit bland and therefore, will not appeal to an audience as quickly. The costume of the artist looks very smart which tells the audience about the style of the music.

Initial Ideas

Initial Ideas for my Music Video

Song Choice:

Arctic Monkeys: Stop the world I wanna get off with you

Locations:

Campfire, Central London, a gig, house party

Actors: x2

Joe Rogers, his band and his female actor friend - (Joe with his guitar)

Costume:

Joe in jeans and leather jacket

Female character in a summer dress

Time of filming:

Mixture of daytime and nighttime filming. Campfire at night, gig in the evening, central london during the day.

Arctic Monkeys - 'Stop the world 'cause I wanna to get off with you' Lyrics

Lyrics 

Open Sesame (we've places to go)

We've people to see (let's put 'em on hold)

There's all sorts of shapes that I bet you can make

When you had to escape, say the word

Well I know that getting you alone isn't easy to do

With the exception of you I dislike everyone in the room

And I don't wanna lie but I don't wanna tell you the truth

Get the sense that you're on the move

And you'll probably be leaving soon, so I'm telling you

Stop the world 'cause I wanna

Get off with you

Stop the world 'cause I wanna

Get off with you, ooh ooh ooh

Eyes the color of (water left in wood)

Icing sugar dust (crazy green flashes)

It's a funny thing that I cannot explain

Don't you know the train keeps rolling

Stop the world 'cause I wanna

Get off with you

Stop the world 'cause I wanna

Get off with you, ooh ooh ooh

Well, I know that getting you alone isn't easy to do

And I don't wanna lie and I don't wanna tell you the truth

And I know we got places to go, we got people to see

Think we both ought to put 'em on hold and I know you agree

Stop the world 'cause I wanna

Get off with you

Stop the world 'cause I wanna

Get off with you, ooh ooh ooh

Illustration - Eminem ft. Rihanna "Love The Way You Lie"

Illustration

Illustration in terms of music video's is a key feature identified by Andrew Goodwin when a music video’s visuals are used to represent the lyrics or message of the song. Illustrating a music video exemplifies to the audience what the song is really about. Illustration is often the most commonly used method of linking lyrics with visuals in music videos as it is the most basic and ensures the meaning of the song is not missed through a distracting music video. An example of how illustration can be used within music videos to represent lyrics can be found in the song “Love The Way You Lie” by Eminem ft. Rihanna. He uses illustration in many of his videos as his lyrics are often very narrative driven, therefore they need consistent visuals.

Intertextuality - Christina Perri's "A Thousand Years"

Intertextuality

An example of intertextuality is Christina Perri's "A Thousand Years". This was the soundtrack from the Twilight Saga Breaking Dawn Part 2. The video features scenes from the film, amongst shots of Christina Perri  in a room surrounded by candles. Additionally, the video includes a wedding scene and Kristen Stewart and Robert Pattinson saying they love each other.

A vast amount of music videos now incorporate cinema in them. The use of synergy when recording the soundtrack for a film not only promotes the film but also advertises the new music video. If this is successful, the artist themselves can become more well-known.

Here are some screenshots that show the mixture of Christina Perri in her own video, but also shots of scenes from the film:

These screenshots show intertextuality as we can see the wedding scene in the movie which is where the song plays in the film and this makes it significant to this film which has promoted it a lot because the Twilight series were all very popular, therefore the song would have then made a lot of money from it.

Amplification - Rihanna "Disturbia"

Amplification

Amplification in terms of music video form is a key feature identified by Andrew Goodwin when the video's visuals are used to enhance the meaning of a song by reinforcing the lyrics or message of the song. Essentially, by amplifying a music video you are taking the lyrics and making them more meaningful by creating visuals that not only support the lyrics but also make them stronger. Amplification is often used within music videos if an artist is trying to get across a new star image to their audience or if they want to make a weaker song more successful. An example of how amplification can be used within music videos to echo an artist’s star image is  “Disturbia” by pop star Rihanna. She uses amplification in many of her videos as her image is constantly changing and therefore needs to stand out to  powerfully presented to her audience.